Today's increased computing speeds allow conventional sequential machines to effectively emulate associative computing techniques. We present a parallel programming paradigm called ASC (ASsociative Computing), designed for a wide range of computing engines. Our paradigm has an efficient associative-based, dynamic memory-allocation mechanism that does not use pointers. It incorporates data parallelism at the base level, so that programmers do not have to specify low-level sequential tasks such as sorting, looping and parallelization. Our paradigm supports all of the standard data-parallel and massively parallel computing algorithms. It combines numerical computation (such as convolution, matrix multiplication, and graphics) with nonnumerical computing (such as compilation, graph algorithms, rule-based systems, and language interpreters). This article focuses on the nonnumerical aspects of ASC.