| Author(s) | |
|---|---|
| Abstract | This book serves as a guide to businesses regarding effective advertising through the decisive use of type choice. Examples of type specimens are combined with layout and design principles to illustrate how the right type can enhance the focus of an advertisement. |
| Format | |
| Identifier(s) | |
| Publication Date | 1917 |
| Publisher | D. Appleton and Company |
| Place of Publication | New York |
| Extent | xvi, 282 pages : illustrations ; 20 cm |
| Contributor(s) | Manuscript Arrangement Prof. George Burton Hotchkiss |
| Keywords | |
| Rights | http://rightsstatements.org/vocab/NoC-US/1.0/ |
| Community | |
| Alternative Title | The typography of advertisements that pay; how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction |
| Permalink | https://oaks.kent.edu/vcdtype/ksu-holdings-available-other-digital-platforms/typography-advertisements-pay |